In the increasingly competitive Chinese condiment market, Baixing Food, the OEM manufacturer for the core pork sauce product line of food brand Baishan Zu, has achieved an impressive milestone of over 1 million bags sold within just three months of launch, leveraging its unique Taiwanese-style healthy flavor and health-conscious philosophy. Moreover, it topped the 2024 retail channel sales rankings as the champion.

Recently, iiMedia Research, an authoritative analysis institution in China's new economy industry, officially awarded Baishanzhu the honor of "Top National Sales of Braised Pork Sauce in 2024". This achievement not only demonstrates the brand's excellent pursuit of quality and innovation but also marks the successful breakthrough of domestic condiments in the wave of consumption upgrading, setting a new industry benchmark.

Quality as the Foundation: The Ultimate Ingenuity from Raw Materials to Technology
Behind the top sales performance is Baixing Food's strict control over product quality. The Braised Pork Rice Sauce selects fresh pork, is paired with the unique Xiangxin mushrooms from Qingyuan, Zhejiang, supplemented with a scientific ratio of traditional secret spices, and through the slow-cooking process, the braised pork has a rich and mellow taste and a fragrant aroma, while perfectly balancing the content of fat and salt. The addition of Xiangxin mushrooms not only gives the sauce a unique regional flavor but also further enhances the nutritional value of the product due to its rich dietary fiber and trace elements.

Under the trend of healthy consumption, Baixing Food has always adhered to the concept of "both deliciousness and health coexist". The R&D team has optimized the formula through repeated trials, reducing the sodium content to 80% of the industry average, and using natural vegetable oil instead of traditional animal fat. This not only retains the classic flavor of Taiwanese braised pork but also meets the modern consumers' health needs for low salt and low fat. This innovative measure has made the product stand out among similar competitors and become the first choice for family dining tables and convenient catering scenarios.

Convenience Empowerment: Redefining the "Aesthetics of Instant Food"

In the fast-paced urban life, the Braised Pork Rice Sauce manufactured by Baixing Food for Baishanzhu through OEM takes "minimalist cooking" as its core selling point, providing consumers with efficient and high-quality dietary solutions. The product is packaged in independent sealed bags and can be stored at room temperature. When consuming, it only needs to be simply heated and can be paired with rice, noodles, or used as a side dish seasoning, achieving a convenient experience of "on the table in 3 minutes". This "subtraction design" not only lowers the cooking threshold but also allows consumers to easily replicate the mellow aroma of authentic Taiwanese braised pork rice no matter where they are through standardized flavor output.

Market feedback shows that the product has been highly recognized among young white-collar workers, family users, and takeout catering channels. A consumer commented: "The Baishanzhu Braised Pork Sauce perfectly solves the dining problem on working days. It can ensure a balanced diet and does not require time-consuming meal preparation. It is truly a 'blessing for lazy people'."

Authoritative Certification: Dual Endorsement of Sales and Reputation

This time, topping the list as the "Champion of National Retail Channel Sales of Braised Pork Sauce in 2024" is not only the market's recognition of Baishanzhu but also benefits from the strict evaluation of third-party authoritative institutions. Through multi-dimensional data analysis, including terminal retail data monitoring, consumer satisfaction surveys, and industry expert evaluations, iiMedia Research has finally confirmed that Baishanzhu ranks first in the industry in terms of category coverage, repurchase rate, and brand influence.

The General Manager of Baixing Food said at the award ceremony: "This honor of Baishanzhu is not only an incentive for Baixing Food's OEM capabilities but also a testament to our production capabilities and, more importantly, Baixing Food's social responsibility. In the future, we will continue to deepen our product R&D, expand the flavor matrix, and accelerate the layout of online and offline integrated channels, allowing more consumers to experience the ingenious deliciousness of 'healthy delicacies'."

Innovation-driven: Empowering Industry Upgrading with Technology

As an innovative representative in the field of domestic mushroom condiments, Baixing Food has always regarded R&D as its core competitiveness. Relying on its self-built food research institute, the company has applied for more than 20 process patents, covering fields such as flavor locking technology, low-temperature sterilization process, and compound seasoning ratio system. Among them, the independently developed "flavor molecule embedding technology" has successfully solved the industry problem of the sauce being prone to oxidation and deterioration during high-temperature storage, extending the product's shelf life to 18 months while retaining the fresh taste to the greatest extent.

In addition, Baixing Food is actively exploring an intelligent production mode. By introducing a quality control system, it has achieved transparent management of the entire link from raw material procurement to finished product delivery. Each bottle of braised pork sauce can be traced back to the raw material origin, production batch, and quality inspection report through a QR code, establishing a traceable trust loop for global brand owners' commitment to consumers' "peace of mind dining tables".

Strategic Foresight: From Category Breakthrough to Ecological Layout

On the basis of consolidating its core products, Baixing Food has launched the "Mushroom Flavor+" strategy, planning to introduce a series of regional characteristic sauces (such as Sichuan-style spicy braised sauce, Chaoshan satay sauce, etc.), and jointly developing co-branded customized products with well-known catering brands to further expand the consumption scenarios. At the same time, the brand is accelerating its layout in overseas markets. The first batch of products has entered Southeast Asia and North America through cross-border channels, and has received a warm response from the Chinese consumer group in the initial trial.

Industry insiders analyze that the success of Baixing Food is not accidental. Its user demand-oriented product design, keen insight into the health trend, and fine operation capabilities of the entire industrial chain jointly build the brand's competitive barriers. With the continuous deepening of consumption upgrading, Baixing Food will join hands with more global brand owners to jointly cultivate the mushroom condiment industry and move towards a new international stage.

About Baixing

Baixing Food is a brand specializing in OEM/ODM of mushroom food, focusing on the R&D, production, and sales of mushroom product seasonings, and providing OEM/ODM services for food brand owners worldwide. The OEM brand takes "Innovative and Healthy Food" as its mission and is committed to providing convenient, nutritious, and authentic table solutions for consumers around the world. Currently, the products have covered 100 brand owners globally and are exported to more than 32 countries and regions.